Fahrenheit, a creative activation agency infused with unity in quirkiness, played a pivotal role in launching PT Sasa Inti's collaboration with beloved Looney Tunes characters, introducing new Sasa Sambal packaging featuring iconic figures like Bugs Bunny, Tazmanian Devil, and Tweety. Named "BIKIN DUNIAMU SAUCE-TACULAR," the event took place at the Main Atrium of Kota Kasablanka from January 18 to 21, aiming to create buzz and immerse consumers in a unique culinary experience. The event began with a vibrant media launch, including a press conference and special meet-and-greet sessions with the Looney Tunes characters, setting the stage for the consumer launch. Attendees received a card upon purchasing Sasa Sambal products, granting access to a variety of interactive activities spread throughout the event grounds.
Attendees navigated through themed booths like the Sauce Hunt, where they explored a maze-like structure resembling Bugs Bunny's habitat to find Sasa Sambal Asli among chili plants. Nearby, the Cook with Tweety booth challenged participants to solve puzzles and discover the dish Tweety was preparing, using Sasa Sambal Saus Tomat as a key ingredient. For those seeking a thrill, the Extra Hot Roar booth featured an installation with Tazmanian Devil roaring amid the spiciness of Sasa Sambal Extra Pedas, offering attendees the chance to take selfies with Taz's iconic expression.
Throughout the event, guests enjoyed posing at the Decorative Photo Booth with Looney Tunes characters, capturing memorable moments printed with QR codes for instant digital keepsakes. The Food Corner delighted visitors with snacks complemented by their choice of Sasa Sambal condiments, enhancing their culinary journey. The Carnival Games Area provided entertainment with free-to-join games where participants competed to win Sasa Sambal products. Nearby, the Looney Tunes Merchandise Booth allowed fans to redeem and purchase exclusive Sasa Sambal and Looney Tunes merchandise, extending the event's appeal beyond culinary delights.
Chef Devina Hermawan graced the Mini Concert Stage, sharing her expertise in integrating Sasa Sambal into recipes during the press conference. Meanwhile, popular food bloggers Ken & Grat provided firsthand reviews, detailing their experiences and insights from the event. Vierratale, an acclaimed local artist, concluded the event with a lively performance on January 20th, 2024, adding a musical flourish to the celebration.
Sasa Sambal BIKIN DUNIAMU SAUCE-TACULAR not only celebrated the brand's collaboration with Looney Tunes but also marked the launch of the SAUCE-TACULAR HUNT campaign. This initiative encouraged consumers to collect points by purchasing Sasa Sambal products from Alfamart, Indomaret, and Superindo, with enticing prizes such as a Wuling Air EV, vacations to Warner Bros Movie World, and exclusive Looney Tunes merchandise. The event showcased Sasa Sambal's commitment to innovation and consumer engagement, reinforced by Fahrenheit's dedication to helping brands achieve their goals through unique and innovative digital activations and immersive experiences.
Fahrenheit is a creative activation agency infused with unity in quirkiness, dedicated to helping brands achieve their goals through unique and innovative digital activations, immersive tech lab experiences, and a diverse range of brand activation activities.
Fahrenheit’s impressive client list includes household names like P&G, Djarum, Sangobion, Danone, and SK-II, proving that their unique approach to brand activation resonates with a massive and diverse clientele.
Learn more about Fahrenheit: https://www.instragram.com/fahrenheit_indonesia/
For more information, please contact:
Selly Hersita
Director of Fahrenheit Indonesia
E-mail: selly.hersita@fahrenheitindonesia.com
